Product Information Management (PIM)
What, Why, When, How?

VINIEO cloud based software helps retailers, distributors and manufacturers to collect, enrich product content and enables accurate and easy publishing to all channels.

Product Information Management (PIM) refers to the strategies, systems, processes, and applications that manage product data and nowadays, retailers and manufacturers are looking for ways to address their PIM needs in the omnichannel context. A reputable, comprehensive Product Information Management system works as both a product information repository and a product management system and simultaneously funnels information through to various sales channels.

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